Yalı Spor

Problem: Yalı Spor with 23 branched sport store chain did not have a brand identity and concept.

Solution: It was renewed from all brand identity to in-branch concept designs, the corporate identity was prepared and creative advertisements with prepared messages were made. Multiple store managements were conducted.

Result: Yalı Spor has become the largest sport store chain of Turkey today and it still protects its leadership with a branch number exceeding 80.