Problem:  Ttec, the leader of mobile phone accessories, demanded to spread its products to more people, mainly the young population. 

Solution: The products were removed from the products based on necessity, and the perception was dealt by considering them as cosmetics. Epscially, it was underlined that they could be used in colors suitable for clothes.   

Result: The brand has become a electronic trend brand in addition to its leadership in category of mobile phone accessories.