Problem: The project consisting of 35 villas in Güzelbahçe, one of the most valuable locales of İzmir, lacked a brand name and identity. The target audience for this project reflecting İzmir with the number 35 was families who could live in harmony with each other.
Solution: Focusing on the subject of harmony, the name of project was determined as Symphony Güzelbahçe. A brand value was created for families who will live in harmony with each other as musical instruments.
Result: The brand created a direct effect on the target audience with its message and facilitated sales.