Sneaks Cloud

Problem: In line with their desire to expand and spread the Sneakers culture, the Nike brand demanded Yalı Spor company to invest in innovation in this regard in their stores and brand awareness or undertake a joint project to create a new brand.

Solution: In meetings with Nike and Yalı Spor representatives, the entire process was managed from invention of a new brand name to slogans, from all brand designs to internal concept studies, and a completely new cultural brand was created by Brainworks.

Result: Upon introduction to retail market, the new brand Sneaks Cloud quickly became a known and loved brand among young people.