Selway Outlet

Problem: It was required to create a new brand perception for Selway Outlet which faced with problems on brand recognition and positioning due to title change.  

Solution: The perception of outlet was dealt for Shopping Mall, and integrated marketing service was rendered for brand from activities to design process. 

Result: The recognition perception and popularity of the brand was increased in a short time from unique communication designs to slogans and from advertisements to gerilla activities.