Problem:  Reliance, a Turkish and French partnership operating in Istanbul, was searching for a concept for their villa project in Güzelbahçe.

Solution: As Güzelbahçe has a similar climate as Marseille, France and especially the Village of Provence (Mediterranean climate and lavender farming) the project concept was conveyed through lavender and the name Provence Güzelbahçe was used.

Result: According to feedback from the company representatives, sales only based on name recognition and concept appreciation have occurred.