Problem: Located in Torbalı, Izmir, right in the circle of hospital, justice hall and chamber of trade, the project also had three more features; it was designed to provide domicile, shopping centre and office spaces. However, the project could not be introduced with the desired clarity.
Solution: The project which can change the destiny of its locale was described with the fruit that changed the destiny of mankind: the apple. The level of profit investors can expect was conveyed with the metaphor of three apples that changed the world.
Result: With the prepared advertisement campaign, guerrilla events and local marketing tools the project achieved awareness in a very short period of time. Results of these efforts were reflected on sales in a period as short as 1 month.