Problem: A new brand strength was aimed to create for goat milk and goat milk products of the partitipation of Mr. Kemal Kayhan from Kayhan Family members, well-established families of Söke that is known for creation of brands from Anatolia.

Solution: Special marketing strategies, packaging designs, market product positioning, advertisement and brand communication designs which were specific to goating brand were created with discriminating colour and language from it competitors. A consumer-experience-oriented, wholistic, consistent brand identity was brought it in competitive market of milk and milk products.

Result: Negative perception for goat milk product which did not deserve was changed into positiveness. It became a consumed brand in the markets’ chain.