Problem: Turkish Quality Association Izmir Branch wanted to become more effective in comparison with the previous symposiums within the scope of 13th Seeking for Perfection Symposium. Previous promotion works had quite ineffective and weak images.
Solution: Visual integrities to increase reputation of the symposium were created. The support was presented to theme committees and matters were found. Specific support was provided for KalDer Izmir Branch on the basis of sponsorship.
Mega trends were approached as theme in the symposiums which were held until today. The subjects such as “Futuristic Approach, Perfect Faults, Perfect Balance” were found by Brainworks.
Result: A performance over the purposes that KalDer Izmir Branch expected was carried out and the brand value of the symposiums were strengthened more at international rate.