Problem: Despite having a history of 30 years, Yıldırım Insaat was engaging in a project on northern axis of Izmir for the first time. Therefore, the competitors and peer projects were creating doubt in investors.
Solution: Project was placed as an entirely financial product, and presented as an alternative investment tool with the prepared campaign and activities.
Result: The targeted sale figures were exceeded and a brand value higher than the competing projects in the region was achieved.
A sale figure way above expectations was achieved with the brand identity, catalogue designs, advertisement designs, digital marketing and social media management created for Flexlife Studio.
With the meticulously designed payment conditions strategy, economic resurgence was achieves in a conjuncture of lowest economic investment and positive perception management was achieved on the investors.