Problem:  Aryom Koru, which was selected as the best project of Turkey, could not reflect that prize it received as required completely after launch.

Solution: The features included in the project indicated that the project would provide a significant return for its investor in terms of health and income so the perception work was ensured by likening the project a medicine.

Result: The advertisements of the project attracted attention in a very short time and an increase of 76% in number of visitors was provided.