Problem: No brand or name study was conducted for the largest housing project in İzmir.
Solution: The project was situated in Altındağ County, İzmir, in its own natural grove. This gave us the inspiration for the name of Altın Orman (Golden Forest).
Result: The project reached brand awareness in a very short period of time and gathered great acclaim both in domestic and international platforms. 38% of the project was sold just in launch period.