Problem: It was time to create a new brand for Pizza Pizza family, which was the leading company introducing pizza trend in Turkey. The reason was changing consumer experiences and increased number of conscious customer. 

Solution: In a period when pizza culture has been expanding, The Pizza brand was created from brand title to visual design, and from positioning to marketing by means of simple and vivid features. 

Result: The Pizza reached the expected brand value, and tok place among the famous brands in a short time.