Problem: As a roadside meatball stand, Köfteci Yusuf lacked the holistic brand identity corresponding to its growth.

Solution: All materials for Köfteci Yusuf brand were designed from the start, forming a language with colours and fonts. Support was provided in concept studies.

Result: As the only and central claim of the brand was offering quick and hygienic food suitable for Turkish palate, the brand message was focused on this principle.