Problem: Being the brand within Tezcan Un Family, which was the leading exporter of flour in Turkey, Egem Un aimed to become market leader in retail product range in domestic markets. 

Solution: It was positioned as Egem Ünlü Un as brand message. The brand identity and packaging designs were renewed completely. 

Result: The brand presented a succusful growth figure. The works are continued for Egem Ünlü Un.