A transformation that would normally take years in the retail industry took place in a single year in 2021 due to the pandemic. According to KMPG's research, while consumers focused on digital channels in this period, companies started to restructure their supply chains.
The years 2020 and 2021 have been a year of radical changes for the retail industry. The restrictions in our country during the Covid - 19 process have also changed the shopping behavior of consumers. According to the results of the research, it was revealed that the effects of the pandemic still continue on consumers and one in five consumers tend to stay at home.
Despite all these effects, the retail industry has had a tough year, but there are also some promising developments to return to its former state. With the removal of some restrictions in the second quarter of 2021, the increase in weekend sales and the increase in demand for street stores point to a recovery in the retail sector.
One of the most important changes of this year is the increase in the activities organized by consumers for open spaces. The increase in consumers' interest in outdoor activities indicates that clothing and equipment expenditures for this area will also increase.